The Black Friday Sales We Ignore: Strength, Health, Confidence
- Laurie Lomenda
- Nov 16
- 2 min read

Black Friday is here. And with it comes the tidal wave of once-a-year deals, doorbusters, “today only” discounts, and countdowns that make you feel like you’re missing out on the deal of a lifetime.
Everywhere you go — from your inbox to your Instagram feed — the message is the same: Buy now. Don’t miss it. It’ll make your life better.
But there’s one type of investment most people won’t make this time of year. And it’s the one that actually would change their life.
We’ll Spend Hundreds on Stuff. But Won't Spend on Ourselves.
We’ll swipe our cards for new TVs, smart watches, AirPods, the latest blender, and outfits we’ll probably wear once. But when it comes to investing in our health, strength, confidence, and sustained well-being?
We pull back.
We say we don’t have the time.
We say it’s “too expensive.”
We say, “Let me get through the holidays first.”
Meanwhile — that $99 gadget we grabbed on sale will sit in a drawer by mid-January… while we’re still battling bloating, low energy, weak core strength, back pain, stiff joints, extra weight, and the frustration of feeling like we’re starting over again, again.
It’s Not About the Money — It’s About the Mindset
The real issue isn’t cost. It’s what we believe is worth spending money on.
A new couch? Yes — that’s useful.
A skincare fridge? Cute — why not.
A program that teaches you how to feel strong, confident, energized, and in control of your habits and body?
“Hmm… I’ll think about it.”
Here’s the truth:
Self-improvement doesn’t fit in a shopping cart.
Personal growth doesn’t have a promo code.
Strength and confidence don’t go on sale — they’re built.
So What If This Black Friday Was Different?
What if, instead of buying more stuff…You bought yourself space to grow, strength to feel powerful, and support to break patterns that haven’t served you for years?
What if this was the year you grabbed the REAL deal — investing in a program, a coach, a mindset shift, a structure, a community that will keep paying off long after your new gadget stops working?
What if your health (you) became your priority — not an afterthought? What if you actually leaned in to my idea of becoming the VIP of your own life?
The Sale That Matters
No code required. No limited inventory. Only one condition:
You have to choose you. You have to Be Her NOW
When you do that — everything else starts to shift. Your energy. Your confidence. Your strength. Your ability to show up as the woman you want to be.
StrongHer Starts With a Decision
You can buy another jacket. Or you can build a foundation that transforms your life.
A year from now, you won’t be celebrating that you saved $80 on a blender. But you might be celebrating that you’ve never felt stronger, calmer, more inspired, and proud of the body and life you’re building.
The best investment this Black Friday isn’t on Amazon. It’s in your reflection.
And she’s worth every single penny.
XO, LB 🤍




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